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  • Writer's pictureJake Messier

Questions to ask before approving the “FINAL”

From websites to Instagram posts, annual reports to logos, here are some key questions to ask yourself before giving the “final” green light on any piece of design. 

1. Have all important stakeholders been a part of the entire design process?

You’d be surprised by the number of times we’ve gotten to the final stage of a design, to only be told that X, Y, and Z still need to approve said design. While it might be hard to wrangle your team, it’s vitally important that the necessary stakeholders are a part of the entire process. It will not only save your agency and designers time, but it will also save you from spending unnecessary money on a million iterations.

2. Is everything correct? Ask an outsider for a final review.

This seems simple. Trust me, it’s not. If you’ve done your due diligence and also answered “Yes” to question 1, everything probably is correct since everyone has looked over the design numerous times. Even so, we always suggest (and we do this internally as well!) having an outside stakeholder review final designs just to make sure there are no errors. Sometimes being too close to something blinds you to obvious mistakes, and outsiders who have never seen the design can quickly pick up on those.

3. What type of file exports will I need? If you don’t know, ask your designer!

Usually, this type of stuff is discussed in the beginning but we all know that as a project starts, objectives can quickly change. If you come to a point at the end where you don’t know what types of files you need, please ask your designer. And it’s okay if you don’t know because there are a lot of different types, and for good reason. So have a quick chat with your designer before final exports, so they can let you know what you’ll need based on your objectives.

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