David vs. Goliath (the rules have changed for small businesses)

David vs. Goliath (the rules have changed for small businesses)

I took my two Australian Shepherds to Ellie’s Pet Barn the other day. It’s the kind of place where you bring your wonderfully awesome dog (or cat if you’re into those kinds of things) and all the staff knows you as “Amity’s and Mayvee’s Dad.” The kind of place where they give everyone who walks in the door a friendly hello and a treat; good old fashioned customer service with a smile. In making…