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Olympic Breakers, Body Shakers, and Emotion Makers: HEARD's 2024 PR Halloween Parade

Writer's picture: Jake MessierJake Messier


OK folks...2024 has given us enough material to fill a costume shop twice over. But as we approach All Hallows' Eve, five standout PR stories have transformed from mere headlines into the hottest Halloween getups. Let's unmask the top contenders that are guaranteed to turn heads and spark conversations faster than you can say "viral moment."


1) The "Hawk Tuah" Moment

Costume: The Not-So-Smart Influencer


In 2024, Haliey Welch's (somewhat) innocent interpretation of "Hawk Tuah" didn't just go viral—it became a cultural phenomenon that swept across America faster than you can say "trending hashtag" This incident exposed not only the power of social media but also the alarming ease with which in which someone can go from an unknown to a viral superstar in a matter of days. This Halloween, prepare for an invasion of "Not-So-Smart Influencers" stumbling through parties and trick-or-treat routes.


2) Raygun's Breakdancing Brouhaha

Costume: Olympic Breaker Gone Rogue

Australian breakdancer Raygun spun, twisted, and controversy-popped her way into Olympic history, proving that sometimes, the best PR move is to break the rules - and maybe a few dance moves. Expect to see plenty of "rogue breakers" at parties, complete with exaggerated dance poses and mock Olympic medals made of chocolate coins.


3) Inside Out 2's Anxiety and Envy

Costume: Emotional Rollercoaster

Pixar's "Inside Out 2" made waves by introducing new characters like Anxiety and Envy, normalizing complex emotions and mental health discussions. This Halloween, prepare for a parade of "Emotional Rollercoasters" - costumes featuring a patchwork of joy, sadness, anxiety, and envy. Expect to see people switching between exaggerated emotional states faster than you can say "puberty." Bonus points for carrying a tiny console labeled "Emotional Control Panel" and randomly pressing buttons throughout the night.


4) Ilona Maher's Body Positivity Revolution

Costume: Empowered Athlete

American Rugby star Ilona Maher tackled body image stereotypes head-on at the Paris Olympics, becoming a social media sensation and an inspiration to millions. This Halloween, get ready for an influx of "Empowered Athletes" sporting rugby gear, mock Olympic medals, and signs with body-positive slogans.


5) The Moo Deng Phenomenon

Costume: The Sassy Pygmy Hippo

In 2024, a pint-sized pygmy hippopotamus named Moo Deng from Thailand's Khao Kheow Open Zoo became the unlikeliest of internet sensations, proving that sometimes, all you need is a cute face and a sassy attitude to captivate the world. This chubby, glistening star took social media by storm, amassing millions of followers faster than you can say "bouncy pork" (which, incidentally, is what her name means in Thai). This Halloween, we'd prepare for an invasion of "Sassy Pygmy Hippo Influencers" waddling through parties and trick-or-treat routes. The costume features:


Remember, the key to nailing any of these costumes is confidence - channel your inner Ilona by strutting your stuff. Happy haunting, and may your costume choices be as strategic as your press releases and as empowering as Ilona's social media presence!


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