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Years Of Professional Experience Paved The Way For This Older Entrepreneur

Years Of Professional Experience Paved The Way For This Older Entrepreneur

Older entrepreneurs often enjoy the advantages of professional and personal experience. One study, in fact, noted that a background in a specific industry predicts greater entrepreneurial success. Jake Messier, who founded his first company last year at age 45, may be a case in point. His profitable marketing…

Social media amps up presence for local food, beverage producers

Social media amps up presence for local food, beverage producers

Jake Messier, founder and chief executive of the Worcester marketing and communications agency HEARD Strategy & Storytelling, said he recommends clients devote one-third of their social media to direct selling, one-third to showcasing their corporate cultures and the final third to showing how…

Worcester business offering temporary work to federal employees

Worcester business offering temporary work to federal employees

As the partial government shutdown surpassed the record of the longest ever in U.S. history this weekend, the owners of a Central Massachusetts marketing agency noticed more and more of their friends were beginning to struggle. Jake Messier, CEO of HEARD Strategy & Storytelling in Worcester, said he…

Worcester’s HEARD Strategy goes viral with shutdown offer to federal employees

Worcester’s HEARD Strategy goes viral with shutdown offer to federal employees

Worcester communications company offers to help federal workers

Worcester communications company offers to help federal workers

What’s The Future Of Content Marketing?

What’s The Future Of Content Marketing?

Worcester-based Heard Strategy and Storytelling has a viral post on its hands – locally, for now – as it offered over the weekend temporary work to any federal employee in marketing fields. “We’re a small agency and can’t help everyone but if you’re a federal employee who works in the marketing, communications, advertising…

A local firm is offering to connect federal workers with communication skills, who are out of work because of the partial government shutdown, to jobs. HEARD Strategy & Storytelling posted the offer Jan. 12 on social media and has heard from about 40 federal employees across the country so far, said Jake Messier, president…

In the next 5 to 10 years, the future of content marketing will become more and more visual for the next generation of consumers. As video is projected to claim more than 80% of all web traffic by 2019, more brands are beginning to realize the lasting value in producing video content. Video has the opportunity to…