Case Studies

Budget and industry doesn’t matter - we work with commercial businesses, art/entertainment organizations, nonprofits, and sole proprietors. Our case studies prove that attention to detail combined with a holistic marketing strategy can help see a higher ROI and an increase in overall growth. Browse our work samples and note that this is only a snapshot of what we offer our client partners. 

 
 
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Tanglewood popular artist series

The Challenge: The Boston Symphony Orchestra needed an full-service agency that could a) market their rock/pop concerts at Tanglewood to seven DMAs (Boston, Worcester, Providence, Hartford, Springfield, the Berkshires, and Albany) and b) run its social media campaigns.

The Solution: HEARD's advertising and content teams split the work, creating eye-catching and engaging social media campaigns as well robust digital, print, broadcast and Out-of-Home advertising plans. 

The Results:     93% ROI on advertising costs vs. HEARD retainer

                       $308,000 negotiated in on-air and digital promotions

                       +493% in Instagram followers in 8 months

                       

 

 
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Ver-tex construction

The Challenge: Without an internal marketing department, Ver-Tex used several vendors for their marketing and communication needs. They wanted one agency with senior leadership to act as an outsourced marketing department. 

The Solution: As a full-service agency, HEARD Strategy & Storytelling was able to take on graphic design, social media, advertising, public relations and web maintenance and provide senior marketing leadership. 

The Results:     Complete company rebrand and implementation

                       347% increase in social media engagement/following

                       77% increase of inbound leads from digital platforms

                    

 
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gr. worcester community foundation 

The Challenge: Greater Worcester Community Foundation had a need for a full-service MarCom team who understood the value of the fundraised dollar and the ability to tell their stories to multiple audiences (donors, board, volunteers, constituents, the general public). 

The Solution: HEARD helped GWCF establish their presence as a 'convener of conversations' in the central Massachusetts region by creating and implementing an annual MarCom strategy/plan.

The Results:     146 annual press hits compared to 13 previous year

                       361 FB likes (at start) to >3000 (organic growth)

                       26 pieces of donor/program marketing collateral                                               

 
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WGBH's celtic sojourn live 

The Challenge: WGBH's Brian O'Donovan needed external help promoting 20+ live concerts and performances per year - particularly in email marketing, advertising, direct mail, social media management and engagement, and media relations. 

The Solution: HEARD created and implemented standard MarCom procedures for each performance that (with slight tweaking based on geographic location) were turnkey for each performance.

The Results:     30-35% (consistent) open rate on email marketing

                       >400 FB likes (at start) to >6000 (organic growth)

                       34 press hits in 2017, 38 in '16, 27 in '15, 22 in '14