Budget and industry doesn’t matter - we work with commercial businesses, art/entertainment organizations, nonprofits, and sole proprietors. Our case studies prove that attention to detail combined with a holistic marketing strategy can help see a higher ROI and an increase in overall growth. Browse our work samples and note that this is only a snapshot of what we offer our client partners.
Tanglewood popular artist series
The Challenge: The Boston Symphony Orchestra needed an full-service agency that could a) market their rock/pop concerts at Tanglewood to seven DMAs (Boston, Worcester, Providence, Hartford, Springfield, the Berkshires, and Albany) and b) run its social media campaigns.
The Solution: HEARD's advertising and content teams split the work, creating eye-catching and engaging social media campaigns as well robust digital, print, broadcast and Out-of-Home advertising plans.
The Results: 93% ROI on advertising costs vs. HEARD retainer
$308,000 negotiated in on-air and digital promotions
+493% in Instagram followers in 8 months
The Challenge: Without an internal marketing department, Ver-Tex used several vendors for their marketing and communication needs. They wanted one agency with senior leadership to act as an outsourced marketing department.
The Solution: As a full-service agency, HEARD Strategy & Storytelling was able to take on graphic design, social media, advertising, public relations and web maintenance and provide senior marketing leadership.
The Results: Complete company rebrand and implementation
347% increase in social media engagement/following
77% increase of inbound leads from digital platforms
gr. worcester community foundation
The Challenge: Greater Worcester Community Foundation had a need for a full-service MarCom team who understood the value of the fundraised dollar and the ability to tell their stories to multiple audiences (donors, board, volunteers, constituents, the general public).
The Solution: HEARD helped GWCF establish their presence as a 'convener of conversations' in the central Massachusetts region by creating and implementing an annual MarCom strategy/plan.
The Results: 146 annual press hits compared to 13 previous year
361 FB likes (at start) to >3000 (organic growth)
26 pieces of donor/program marketing collateral
WGBH's celtic sojourn live
The Challenge: WGBH's Brian O'Donovan needed external help promoting 20+ live concerts and performances per year - particularly in email marketing, advertising, direct mail, social media management and engagement, and media relations.
The Solution: HEARD created and implemented standard MarCom procedures for each performance that (with slight tweaking based on geographic location) were turnkey for each performance.
The Results: 30-35% (consistent) open rate on email marketing
>400 FB likes (at start) to >6000 (organic growth)
34 press hits in 2017, 38 in '16, 27 in '15, 22 in '14